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| Get Your Android App Indexed By Google! |
Ever felt the need to open up an app associated with a website and look
for something in that app while browsing on your smartphone? You might,
for instance, need a list of places on a map application, or perhaps
look up a recipe. Switching context from webpages over to applications
can be annoying, and might not always give you what you wanted. Luckily,
Google is here to help - it has finally released the much anticipated app-indexing feature for everyone!
If you have an Android app that somehow relates to your website,
now's your opportunity to connect the two so that users can find your
app content while searching the web on their mobile devices.
How it works?
App deep links in search results help your users find content more
easily and re-engage with apps after installing them. As a site owner,
you can show your users the right content at the right time — by
connecting pages of your website to the relevant parts of your app you
control when your users are directed to your app and when they go to
your website.
A deep link is a link that, when activated, opens up another program to
show more relevant data. The concept is often used by Map applications,
dictionaries, music players, and so on.
App indexing is done through your existing sitemap file, and through
Google Webmaster Tools. Again, the process is the same as with a
website.
Whenever users will search for a keyword and end up with results from
your website, they will be shown relevant deep links to your app on the
SERPs. When they click on these links, your Android app will launch, and
take your users directly to the content they need. Of course, for this
to work, they will need to have your app installed on their mobile
devices.
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