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Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts

Friday, 5 September 2014

10 Biggest SEO Myths Busted!

10 Biggest SEO Myths Busted!
10 Biggest SEO Myths Busted!
Are you stuck in your old ways and not willing to let go? Or maybe you have heard too many stories too many times and believe them to be actually true. However, the fact is, there's a lot more to SEO than meets the eye - and less. Here are some misconceptions and myths about SEO that need to go away! If we didn't know better, we'd believe these in a heartbeat! Are you aware of these 10 SEO Myths that need to be busted?

1. Buying ads helps rankings

There's a myth going around that Google and other search engines favor those who buy ads. This is actually not true. There are plenty of high

5 SEO Signals That Don't Matter Anymore

5 SEO Signals That Don't Matter Anymore
5 SEO Signals That Don't Matter Anymore
SEO signals, or metrics, are a way of quantifying a website's usefulness in a variety of areas. The (late) Google PageRank is a common example. Others include Moz Domain and Page Authority. These are the most common ones, and there are hundreds of others as well that allow us to quickly analyze patterns and trends. Not very signal is useful however, and some have been phased out with changes in SEO over the years. Surprisingly, people still use some of them. Here are the top 5 SEO pointers you need to stop looking at! SEO is not evergreen. What was a widely popular practice yesterday is today's malpractice and tomorrow's crime. Some SEO signals were widely used before, but are not as useful today. Here are give such signals that are very common.

Wednesday, 3 September 2014

How To Optimize Your Site Homepage For International Audience?

How To Optimize Your Site Homepage
How To Optimize Your Site Homepage
Businesses that operate in more than country or locale targeting different languages often deploy different websites, or different sections with language-specific content geared towards individual locales. While managing sub-domains and sub-directories with different URLs for this purpose is easy, it can be a bit tricky to have a common homepage for all these different locales. Here are some recommendations to help you create the right homepage on your website to serve theRecommended For You: Google Tips To Optimize International Websites.

Will Backlinks Ever Lose Their Importance In Google?

Will Backlinks Ever Lose Their Importance In Google
Will Backlinks Ever Lose Their Importance In Google
When Google started off as a basic search engine in its infancy, it had none of the fancy search algorithms. The sole indicator of how relevant a content is to a set of keywords was the frequency of the keyword within the content, and the only way to rank one website over another was by looking at how many backlinks does a site have. However, much has changed now, and complex algorithms like the Penguin and the Hummingbird take search results beyond string matching. The emphasis has now shifted from backlinks to content, but does that mean backlinks will fade away into

Can You Have Multiple Links On A Page Pointing To The Same Target?

Can You Have Multiple Links On A Page Pointing To The Same Target?
Can You Have Multiple Links On A Page Pointing
Creating inbound and outbound links on your website smartly is an important part of SEO. We have talked at length about linking strategies that can protect your blogs against algorithmic penalties. Someone once asked me if it was okay to add two links on a page that point to the same target. I just stumbled across Google's Matt Cutts' response to the question, so I thought I'd share it with our readers.
The question was, whether it is okay if two or more links on a page with different anchor text point to the same target. Now obviously, it's a

How To Get Mobile Version Of A Page Recognized By Google?

How To Get Mobile Version Of A Page Recognized By Google?
How To Get Mobile Version Of A Page Recognized By Google?
There are many ways you can optimize your website to handle mobile traffic. You can have responsive web design, dynamically serve content, or maintain a separate mobile site altogether. But how do you tell Google about this mobile version of a page, so that it can be shown in mobile search results? Users searching Google on a smartphone should ideally see mobile sites instead of desktop sites. So how exactly do you go about telling Google about the mobile version of a

How Can Content Be Ranked If It Has Very Few Links To It?

How Can Content Be Ranked If It Has Very Few Links To It?
How Can Content Be Ranked If It Has Very Few Links To It?
How many of us, when starting off with a blog or a website, have asked the very same question? It's a common problem faced by every beginner who has content to put on his fresh domain, but lacks the popularity to get backlinks. Now you know how important backlinks are for search engines, and there's a whole science to it. But doesn't it seem unfair that quality content with no links, written by a beginner gets snuffed out by content from other well-established blogs?
Let's take a look at what Google's Matt Cutts has to say about this.When there are no links to a content, everything in general sort of reverts back

How To Determine The Authority of Any Domain?

How To Determine The Authority of Any Domain?
How To Determine The Authority of Any Domain?
When it comes to ranking well in a search engine for a certain keyword (or keywords), Authority is everything. More authority beats less authority every time, simply because it can! Certain domains or websites have an authority on certain topics, because every subject has an expert. Search engines today understand authority, and have their algorithms designed so as to give preference to authoritative domains for any search query.
But how exactly do you determine the authority of a website? It's not like a pre-computed number that you can compare two domains with. Authority and trust are two ambiguous ranking factors that every SEO

Great Ways To Improve Your Website's Domain Authority

Great Ways To Improve Your Website's Domain Authority
Great Ways To Improve Your Website's Domain Authority
The Domain Authority of any website reflects upon how well it is doing in its field. Developed by Moz, this metric is one of the most important ones in SEO, as it will dictate your prowess in search results. I recently did an article on how to determine the authority of any domain, in which I explained how you can tell two domains apart based on their authority factors. As promised, I'm here again to discuss some of the ways you can improve your domain authority.
What is Domain Authority?
Domain Authority depends on a lot of factors, the most important of which is your link profile. This pertains to how many backlinks are pointing towards your site, and how authoritative are they. So as you can imagine, the domain authority isn't an easy thing to influence. It's a site-wide

How To Get More Of Your Website Pages Indexed By Google


How To Get More Of Your Website Pages
How To Get More Of Your Website Pages
When you create a new page on your website, it ideally gets indexed sooner or later. The more pages you have, the more pages you'll get in Google's index, and the more opportunities you can avail. But saying that is taking Google Indexing for granted. Owing to a lot of factors, Google might not index every page it crawls on your site. So what should you do when you see Google giving you the cold shoulder? How can you increase the number of pages indexed by Google?Google Index Status
You can see the index situation of your website from the Google Webmaster Tools dashboard. On the left sidebar, expand Google Index,

Tuesday, 2 September 2014

How To Get The Most Out Of Your Backlinks

How To Get The Most Out Of Your Backlinks
How To Get The Most Out Of Your Backlinks
Backlinks are very important for performing well in search engines. But building them can be one of the most tedious tasks you might have to do as a webmaster. So before you go around looking for new backlinks, maybe it's better to get the most out of your existing ones. This will improve the 'throughout' of your existing backlinks, so to speak. After all, you need all the help you can get. Here are some tips for getting the most out of your existing backlinks.
Before you can think about extracting you can from your backlinks, it'd perhaps be best to analyze your backlink profile first. Read the following

Monday, 1 September 2014

How Does Bing Choose Post Titles For Search Results?

How Does Bing Choose Post Titles For Search Results?
How Does Bing Choose Post Titles For Search Results
Recently, we looked at how it might be worth your while to optimize your website for Bing and Yahoo as well instead of just focusing on Google. We promised to give you more insights into the Bing search engine to help you get along with it. Today, we'll take a look at how Bing Search selects a title for your post to display in search results. Just like Google, Bing doesn't always serve the title that you want in search results.
Bing explained the process behind the selection of the title tags in a recent blog post. According to Bing, their goal is to "help the users complete their search tasks as efficiently as possible." To that end, Bing does the following things in the search engine result pages.

5 Different Types of Robots Metatags for Bing Bots

5 Different Types of Robots Metatags for Bing Bots
5 Different Types of Robots Metatags for Bing Bots
Robot meta tags let you utilize a granular, page-specific approach to controlling how an individual page should be indexed and served to users in search results. In that sense, you can somewhat control how search bots see and serve your page. Every major search engine has its set of robot meta tags, and often they're the same. You can, however, use search engine specific robot meta tags to control how your content is shown to users on Bing.
Bing supports most of the popular robot meta tags. Each of these tags can also be emitted as X-Robots-Tag: in the HTTP response headers for a page. Below is a list of all the robot meta tags supported by Bing.
Note: In all cases, you can replace the generic name="robots" with name="bingbot" or name="msnbot". In this way, you can limit the meta

Can A Website Rank Well Without Backlinks?

Can A Website Rank Well Without Backlinks?
Can A Website Rank Well Without Backlinks?
A large proportion of people out there seem to believe that backlinks form the backbone of a website's SEO strategy. Building backlinks, of course is a high-risk, high-reward strategy. Having high-quality and relevant backlinks has its advantages, but there's a lot that can go wrong as well, especially since backlinking techniques today may be considered spammy tomorrow. So is there any truth to the myth that says backlinks are a must for ranking well?
Ideally, web pages should be ranked based on how well the content is written, and how relevant is it to the user. Ideally, small or new sites

Why Google Is No Longer Updating PageRank

Why Google Is No Longer Updating PageRank
Why Google Is No Longer Updating PageRank
PageRank is a link analysis algorithm that rates websites on a logarithmic scale of 0-10, with 10 being the best. Google has had a tradition of updating the algorithm quarterly, but it has now been more than 8 months since the last PageRank in December last year, which in turn was 7 months too late. While in service, it remained one of the more trusted metrics for evaluating the quality and importance of a website, which is why some unfortunate websites are stuck with an undesirable PR rating. So will Google ever update PageRank again? And exactly how important is this metric in SEO today?
Why PageRank updates stopped?

10 SEO Sins That Will End Your Google Career Forever!

10 SEO Sins That Will End Your Google Career Forever!
10 SEO Sins That Will End Your Google Career Forever!
Many of us take our appearance in Google search results for granted. While it requires a lot of effort to rank #1 for popular queries, it doesn't take rocket science to get your site into Google's index. Well, getting into the index once isn't difficult, but doing it again is after your site has been kicked out. Yes, the biggest bully on the internet could decide to remove your website altogether in a day. But not without reason. If you know anything about SEO in 2014, you should know better than to make these mistakes.
1. Buying Links
Need we even discuss this one? There are tonnes of so called 'SEO firms' out there promising to sell quality links. The tragedy isn't in the existence

Sunday, 31 August 2014

Complete List Of SEO Tactics For Blogger Blogs - 13 Killer Tutorials!

Complete List Of SEO Tactics For Blogger Blogs
Complete List Of SEO Tactics For Blogger Blogs
The Blogger SEO PACK 2012 contains some of the most important techniques that are what needed to set any blogger blog viral on all major search engines by smoothening the path for robots to index and crawl your blogs more efficiently. However I have not shared some other important SEO tips that we published on this blog previously. This request was made by most of you especially Brandon. I will be listing all important seo tips (a total of 13 tips) in this post that will cover posts, post titles, internal and external linking, use of nofollow link attributes, anchor tags and a lot more. Lets apply them one by one: 

Saturday, 30 August 2014

Should You Optimize Your Site For Bing And Yahoo?

Should You Optimize Your Site For Bing And Yahoo
We all know that when it comes to the search game, no one beats Google. And when you own a game, you're bound to change the rules. Google has made a lot of changes to how we do SEO, and if you think about it, we spend most of our time optimizing for Google. It's all but fair, considering Google owns more than two-thirds of the market. But what about the rest of it? What about Bing and Yahoo that fill up the rest of the space? Is it worth your time to optimize for them as well?

Friday, 29 August 2014

Is Site Speed Still Important Today?

Is Site Speed Still Important Today
Is Site Speed Still Important Today
Website load speed used to be an integral part of the traffic strategy. It was considered a SEO plus point to have a site that loads faster, and much of the web and mobile development in the past couple years has been focused around speed. However, much has changed in SEO, and the focus now is on content and usability. But can great usability and great site speed coexist? What if we sacrifice site load speed for more features that help users?
This is a real dilemma that many webmasters face today. Our WordPress readers will know all too well how painful it is to have to say no to a great

Google Pigeon Algorithm And What It Means For Businesses?

Google Pigeon Algorithm
Google Pigeon Algorithm
Google released a new algorithm about a week ago to help improve the accuracy of local search results. Unofficially dubbed as Google Pigeon, the algorithm was quite significant and local businesses overall are seeing either increases or decreases in website referrals and traffic. The idea is to offer local search results that are more closely related to some of the ranking signals used in search as well as other features like the Knowledge Graph, synonyms, etc. In addition, it is said to improve distance and location parameters to make local search more accurate. So how exactly does this effect local businesses?

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