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| Facebook Now Cracking |
In an attempt to minimize spam on users' news feeds, Facebook is working on a new tweak to crack down on 'clickbait' posts,
i.e. posts that attract user-attention (and clicks) explicitly.
Headlines such as "You will never believe what happened next" qualify as
such, and will come under scrutiny. Not only are such posts irrelevant,
a majority of them also link to spam websites with potentially
malicious intent.
By definition, a 'clickbait headline' is any "headline that encourages
people to click to see more, without telling them much information about
what they will see," and it can “drown out content from friends and
Pages that people really care about.”